Our partnership with you is really important to us here at Yellow Jersey. Through our affiliate partners, we are able to engage with more cyclists and triathletes across the country and you allow us to strengthen this network.
While it might not earn you enough to quit your day job, making a few tweaks to how you’re currently working with us can help improve your commission and make it work for you. We’ve put together are our top tips to help.
Make sure you display it – online
Website visibility is key, so ensure yours is up to date and that the information is easy to find. There is a wealth of web assets available in your affiliate login area for you to choose the ones that best fit your website.
Remember that your unique tracked link is another way of generating commission. Even if a customer does not immediately purchase using your code, if they make their way to our website via yours, we’ll know about it and credit you with the sale.
Below are two examples of incorporating the partnership into your website.
Make sure you display it – in store
We are happy to provide you with personalised, co-branded business cards or flyers free of charge if you engage with your customers face-to-face in your shop or workshop. We can tailor these to suit the demographics of your customers and ensure the most relevant information is included.
Engage with your customers
Your customers may not notice the affiliate partnership while on your website, so consider including it in your follow up communications. This could engage customers who haven’t already seen it as well as acting as an added ‘bonus’ as a thanks for their custom.
Also, think about when you engage with your customers. For example, if you’re a tour operator sending out an email in the run up to your customer’s trip, it is likely that they’ll be looking for travel insurance at this stage. This is a good time to remind them of the discount they can receive through you.
Engage with us
Our Cycle Hub contains a wealth of blog posts that we are more than happy for you to share with your customers – just remember to give us credit! We will always try to include our partners where relevant in our blogs. Also, if you have a post you’d like to write, let us know. For example, if you are a tour operator in the Alps, why not write about the most epic climbs to tackle there or if you are a coach or a shop offering coaching, we are always looking for training advice and tips to share.
Social media engagement is also useful, so keep us in the loop with tags and retweets and we can do the same.
Keep in contact
Remember to keep in contact with us! Feedback is crucial for understanding how the partnership is working for you and what we can do to improve. We will check in regularly with you but remember to keep us updated, for example if you’re running a competition. We have branded promotional items which make great options for competition prizes or race packs, so get in touch and we would be happy to help.
If you’re looking for something to spice up your latest customer email or blog, why not use our fantastic new Ironman kit list? The thumbnail and links are below, as well as a ready-to-go tweet and Facebook post.
If you’re preparing for an Ironman, make sure to check out this visual kit list. Yellow Jersey, our insurance partner, have included all the essentials so you’ll be organised and ready to race! https://www.yellowjersey.co.uk/ironman-kit-list/
Remember all your race day essentials with this handy visual Ironman kit list from our partner @YellowJerseyUK: goo.gl/EKTCrk