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Beautiful new website, fantastic new products

Will Leedham | 2 years ago

the-hub

A lot has been going on behind the scenes at Yellow Jersey over the last few months. We had thought the winter season might give us a little extra room to work on some new projects, but with our involvement in the London Cyclocross League and early season Human Race duathlons, we’ve had our work cut out for us.

Hopefully you’ve already noticed our new website. There are some tweaks and changes we still want to make, but it’s pretty much there. We’ve said in the past that we like to think of ourselves as a cycle company who sell insurance, and the new website is really starting to reflect that ethos. ‘The Hub’ in particular is doing a great job of showing off what we’re all about.

Of course, we haven’t built a new website just to make the blog look a little nicer. We have been working closely with our customers to create some new products for 2016 to benefit cyclists and triathletes in the UK.

Our partnership with the British Triathlon Federation has effectively created a giant focus group for us in one of our key markets. Last summer our phone was ringing off the hook with age groupers heading off to Chicago for the triathlon world championships, looking for a proper travel insurance to cover them while they were out there.

We looked hard to find a decent option to recommend, but found nothing but confusing policy wordings with big exclusions and a lack of any certainty around cycle racing. The obvious solution was to build our own cycle travel insurance.

Our customer consultations in November and December saw us interviewing a large number of you from different disciplines to get to the bottom of exactly what it was you needed and wanted. Several ideas of ours were pushed aside, and a series of great insights came up to add real value.

The number one requirement that came from you, and the one we have worked hardest to fulfil, is removing this travel insurance ambiguity. If you are cycling on holiday, be it a race or sportive, triathlon or mountain biking, whatever the distance or duration, you are covered for medical mishaps and repatriation. This comes on top of all the things you would usually expect from a travel insurer.

Another option people have been asking for and which hasn’t been available from the cycle insurers before, is short term bicycle insurance.

We don’t all use our bikes in the same way, and for some, a greater degree of flexibility would be very valuable. There are many cyclists who are happy enough with the cover they have for their bike for the majority of the year, but would like a bit more protection for their trip over to the cobbled classics or Etape du Tour. This is what we want to offer.

You are now able to purchase bicycle insurance with all the same cover as our annual policy, but for periods of 5, 10, 17 and 31 days. Purchasing with our cycle travel insurance which is available for the same periods will cover you for every eventuality on your cycling holiday.

Will Leedham

| 2 years ago

About this author:
I wasn’t given the choice as to whether or not I wanted to get into cycling. My family bike shop (Leedham’s Leicester) was founded in the 1850’s, and to avoid bringing dishonour to my ancestors, took up the two wheels out of reluctant duty. That said I do head out for the odd spin and know rather a lot about bikes.

I take care of YJ’s digital marketing among other things. Ever noticed those ads that seem to follow you round the internet and all over Facebook? Yep, I’m that guy.
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