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‘This is YJ’ created by Richard Mitchelson

Ryan Georgiades | 3 years ago

Say hello to our calamitous new character, YJ.

YJ has just purchased a beautiful new bike to add to his fleet. Watch YJ’s story, can one person really be that unlucky?

About YJ

YJ is a cycling nut. Road, track, MTB and CX, he’s got them all and races as much as he can. YJ travels to Majorca with his cycling club each spring to top up his tan and get some decent miles in the legs before the start of the season. He’s 1998th out of 5990 on the Soller climb on Strava…

Why does YJ also look familiar?

The clean, simple and bold illustrative style of Richard Mitchelson should be recognisable. Amongst his other notable work Rich’s iconic Wiggo, Froomey and Cav prints for Team Sky became synonymous with their TdF accomplishments.

Richard Mitchelson, “After meeting with the Yellow Jersey team their enthusiasm for cycling was clear. We talked about everything from triathlon to cyclocross and I knew that their passion was going to help us make something really fantastic. I hope everyone enjoys watching ‘This is YJ’ as much as I enjoyed making it.”

Managing Director of Yellow Jersey Cycle Insurance Ryan Georgiades commented, “Rich is an incredibly talented illustrator and we were very excited about working with him. We hope the animation is fun and engaging. Our cycle insurance is designed for cyclists like YJ. Rich and the team at Yellow Jersey have a shared passion and we created YJ in our own image, he has a full stable of bicycles, he races and travels abroad.”

You can view more of Richard’s creations at www.richmitch.co.uk

Ryan Georgiades

| 3 years ago

About this author:
Hi I’m Ryan Georgiades, co-founder of Yellow Jersey Cycle Insurance. When I first joined my local club, the Clapham Chasers, in 2009 I was 20 stone and heading for a heart attack. Cycling and triathlon truly change my life. Over the next six years I went on a journey which saw me lose six stone, get married to a club mate, have two children and become an Ironman. I’m currently training for nothing in particular and desperately trying not to get back to 20 stone.

I really hope you like what we are doing at Yellow Jersey, we are genuinely passionate about our sport and business.
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