‘This is YJ’ created by Richard Mitchelson


16.09.14 at 11:14 am

Say hello to our calamitous new character, YJ.

YJ has just purchased a beautiful new bike to add to his fleet. Watch YJ’s story, can one person really be that unlucky?

About YJ

YJ is a cycling nut. Road, track, MTB and CX, he’s got them all and races as much as he can. YJ travels to Majorca with his cycling club each spring to top up his tan and get some decent miles in the legs before the start of the season. He’s 1998th out of 5990 on the Soller climb on Strava…

Why does YJ also look familiar?

The clean, simple and bold illustrative style of Richard Mitchelson should be recognisable. Amongst his other notable work Rich’s iconic Wiggo, Froomey and Cav prints for Team Sky became synonymous with their TdF accomplishments.

Richard Mitchelson, “After meeting with the Yellow Jersey team their enthusiasm for cycling was clear. We talked about everything from triathlon to cyclocross and I knew that their passion was going to help us make something really fantastic. I hope everyone enjoys watching ‘This is YJ’ as much as I enjoyed making it.”

Managing Director of Yellow Jersey Cycle Insurance Ryan Georgiades commented, “Rich is an incredibly talented illustrator and we were very excited about working with him. We hope the animation is fun and engaging. Our cycle insurance is designed for cyclists like YJ. Rich and the team at Yellow Jersey have a shared passion and we created YJ in our own image, he has a full stable of bicycles, he races and travels abroad.”

You can view more of Richard’s creations at www.richmitch.co.uk