Free Your Ride

We believe riding a bike is one of the best things in life. Whether it’s for fun or for fitness, it’s all about getting out there and enjoying the ride.

Through our service and products we enable our customers to ride without any concerns.
We want you to concentrate on enjoying the ride, knowing that if anything should happen, we’re there to get you back on the bike.

Joining my local club helped me lose 6 stone, meet my wife and become an Ironman. It's fair to say cycling has truly changed my life.

Ryan Georgiades Managing Director


Yellow Jersey was started by three brothers, Ryan, Grant and Scott — we have been successfully running our family-owned insurance brokers for over 15 years. As active members of the cycling and triathlon community we were frequently asked what the best way to insure bicycles was. We knew that cycle cover on home insurance wasn’t always sufficient, but we were never confident recommending any of the existing cycling-specific policies to friends who owned multiple bikes, trained and raced TTs, criteriums and triathlons, or who were looking to take their bikes abroad. We thought things could be better, so in 2014 we started Yellow Jersey.

Everyone at Yellow Jersey has a passion for two wheels. Whether it’s road, mountain bike, triathlon or commuting, this passion transfers into our day-to-day work. We know what cyclists need as we too have those needs. The first question we ask is ‘would we use it?’, the second is ‘is it good value?’

We know that cyclists want to be on the bike as much as possible and dealing with insurance is probably the last thing on their mind. It’s our vision give you more time to ride. We do this by making insurance as easy and stress-free as we can.

insurance for cycling Yellow Jersey

Meet the Team

Ryan Georgiades Managing Director Ryan Georgiades

I’m the co-founder of Yellow Jersey. When I first joined my local club, the Clapham Chasers, in 2009 I was 20 stone and heading for a heart attack. Cycling and triathlon truly changed my life. Over the next six years I went on a journey which saw me lose six stone, get married to a club mate, have two children and become an Ironman. I’m currently training for nothing in particular and desperately trying not to get back to 20 stone.

I really hope you like what we are doing at Yellow Jersey, we are genuinely passionate about our sport and business.

Scott Georgiades Creative Director Scott Georgiades

I’m a self-confessed handlebar tape snob with an unrelenting fetish for bikes made of steel, aluminium, carbon and titanium. I have a varied Palmares that includes epic Pyrenean Raids from Biarritz to Barcelona, road races, sportives, duathlons, track camps and challenging charity tours throughout Europe.

My biggest achievement to date is the creation of ‘The Waller Pain’ urban hill climb – a unique event that sees national standard hill climbers, team and club riders go head to head with dads on mountain bikes, mums on shopping bikes and kids on balance bikes…This event truly smiles an all-inclusive spirit throughout the cycling community.

Grant Georgiades Director Grant Georgiades

Hi I am a ginger Greek, gluten free, cyclist. I’m a level two British Cycling coach, and until recently the chair of The Friends of Herne Hill Velodrome charity, which is a local venue extremely close to my heart.

I love being a member of Crystal Palace triathlon club and hope one day to be better than my two older brothers at both running and cycling!

Emily Conrad-Pickles Head of Marketing Emily Conrad-Pickles

The best thing I ever did was buy myself a bike back in 2011 and I’ve never looked back. I’ve dabbled in triathlon managing a few middle and standard distance GB Age Groups races and completed Ironman Zurich. My most recent cycling adventure was a 20,000km ride from London to Cape Town raising nearly £30k for World Bicycle Relief.

I don’t get much time on two wheels these days looking after a toddler however we’re keen to get a trailer and shall be planning some family cycle touring holidays very soon.

I oversee all of our marketing so if you’d like to chat to us about how we could work together, please get in touch, I’d love to hear from you.

Tom McMorrin Business Development Manager Tom McMorrin

I joined the team in 2017 from a city insurance job, looking for a new challenge. Yellow Jersey has been a great fit; cycling, business development and insurance. My focus is on improving the products & services we offer to our customers and businesses. If you want to discuss your insurance requirements for your business or want to include a value added offering, just pick up the phone. I’m always happy to chat.

Will Leedham Senior Marketing Executive Will Leedham

I wasn’t given the choice as to whether or not I wanted to get into cycling. My family bike shop (Leedham’s Leicester) was founded in the 1850’s, and to avoid bringing dishonour to my ancestors, took up the two wheels out of reluctant duty. That said I do head out for the odd spin and know rather a lot about bikes.

I take care of YJ’s digital marketing among other things. Ever noticed those ads that seem to follow you round the internet and all over Facebook? Yep, I’m that guy.

Stephen Booth Business Insurance Executive Stephen Booth

My initial day at Yellow Jersey involved signing up to my first triathlon and I haven’t looked back. I have previously dabbled in a bit of mountain biking, so it was a great fit to transition into a bit more of road biking. At moment, I’m saving up for a new bike!

I assist with the commercial insurance side of YJ, so you will no doubt be speaking with me if you are looking to insure your cycling event, bicycle shop or mobile mechanic business.

Nicola Hewitt Senior Customer Experience Advisor Nicola Hewitt

Chances are if you call us up it will be me you speak to! I’m a keen badminton player who enjoys baking and if I need some fresh air, I’ll head out for a country walk – maybe with a tea and cake stop on the way. There are 6 bikes in my household (it’s just myself and my husband) – but only one of them is mine.

I am definitely a leisure rider but I do enjoy getting out on my bike for shorter rides. Although I may not be the next Laura Kenny, living with a cycling enthusiast I understand the importance of having a working bike (or three) for the right occasion. I really enjoy helping our customers

Matt Fricker Web Developer Matt Fricker

Being Yellow Jersey’s resident developer, I am a complete sucker when it comes to tech. When I am not churning out code, I enjoy taking in the fresh countryside air from the comfort of my saddle; clad in lycra.

A fellow Clapham Chaser back in the day, I enjoyed a few triathlons and running events. Of late cycling and running have taken a back seat whilst I settle into my newly appointed role of dad at home.

Trusted by the professionals

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