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As three brothers, we have been successfully running our family-owned insurance brokers for 15 years. As active members of the cycling and triathlon community we were frequently asked what the best way to insure bicycles was. We knew that cycle cover on home insurance wasn’t always sufficient, but we were never confident recommending any of the existing cycling-specific policies to friends who owned multiple bikes, trained and raced TTs, criteriums and triathlons, or who were looking to take their bikes abroad. We thought things could be better, so in 2014 we started Yellow Jersey.


Directeur Sportif

Hi I’m Ryan Georgiades, co-founder of Yellow Jersey Cycle Insurance. When I first joined my local club, the Clapham Chasers, in 2009 I was 20 stone and heading for a heart attack. Cycling and triathlon truly change my life. Over the next six years I went on a journey which saw me lose six stone, get married to a club mate, have two children and become an Ironman. I’m currently training for nothing in particular and desperately trying not to get back to 20 stone.

I really hope you like what we are doing at Yellow Jersey, we are genuinely passionate about our sport and business.


Marketing Directeur

Hi I am a ginger Greek, gluten free, cyclist. I’m a level two British Cycling coach, and until recently the chair of The Friends of Herne Hill Velodrome charity, which is a local venue extremly close to my heart.

I love being a member of Crystal Palace triathlon club and hope one day to be better than my two older brothers at both running and cycling!


Directeur Creatif

I’m a self confessed handlebar tape snob with an unrelenting fetish for bikes made of steel, aluminium, carbon and titanium. I have a varied Palmares that includes epic Pyrenean Raids from Biarritz to Barcelona, road races, sportives, duathlons, track camps and challenging charity tours throughout Europe. My biggest achievement to date is the creation of ‘The Waller Pain’ urban hill climb – a unique event that sees national standard hill climbers, team and club riders go head to head with dads on mountain bikes, mums on shopping bikes and kids on balance bikes…This event truly smiles an all inclusive spirit throughout the cycling community.

Will Team Page



Will Leedham – A sense of humour as dry as Gandi’s Flip Flop

Will joined Yellow Jersey in 2015 having studied English with creative writing at university. He is a keen mountain biker and CX aficionado, regularly attending races. He also loves the thrill of  the track he enjoys nothing more than visiting 6 days meets with his big lens.

Matt Fricker Team


Ordinateur Mécanicien

I dig cycling and tech, tech and cycling I don’t know which I prefer. I’m originally from Zim and find you English people all a bit strange, why do you all speak funny eh? I am now naturlised, I’ve learned the national anthem and I’m married to one of you! I plan to create a super race of ginger babies.

At Yellow Jersey I sort out the website, design stuff and generally try and ignore the hilarious banter which pours out from every member of the team.



Junior Rouleur

Geek, geek, geek! I hear them shout….geek is chic no?

I am without doubt in love with all things bike and if you speak to me on the phone I will try and impress you with my tech knowledge. BE WARNED!