Introducing the Yellow Jersey British Triathlon Age-Group Ambassadors


01.02.23 at 3:04 pm

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This sounds awesome!

As part of Yellow Jersey’s renewed six year partnership with British Triathlon, we are excited to announce  that we will be supporting six members of the Great Britain Age-Group Team as British Triathlon Age-Group Ambassadors for 2023. For those who may not know, The Great Britain Age-Group Team provide British Triathlon members with the opportunity to represent Great Britain internationally at World and European Championships in a variety of swim, bike, run disciplines and distances.

The renewal of Yellow Jersey’s partnership with British Triathlon, which was announced in November 2022, will see Yellow Jersey serve as BTF’S Official Cycle and Travel Insurance Partner through 2028. With the new Ambassador Programme being a cornerstone of the partnership.

Without further a do, we would like to welcome to the team Megan Powell, Tom Radley, Helen Godfrey, David Vogwell, Kate Hutchinson and Yiannis Christodoulou.


what’s it all about?

Our joint panel selected the six athletes out of more than 350 applicants with the vision that they share their experiences in the sport as they advance. Each athlete has qualified to represent the GB Age-Group Team at international events in 2023. They will  share their sporting experiences on their social media profiles throughout the year, so keep an eye out for them!

As a part of the YJ Ambassador Programme, each athlete received an exclusive package from Yellow Jersey and British Triathlon as well as other partners of the national governing body. The package includes a year’s free Ultimate bicycle insurance & Yellow Jersey team kit, an annual Ultimate British Triathlon Home Nation Membership, free entry into 2023 World Triathlon Championship Series in Sunderland, a GB Age-Group tri suit with Yellow Jersey branding, as well as equipment from other British Triathlon partners including HUUB, On Running, OTE and Wahoo.

The athletes started their year of support by participating in a training day at British Triathlon’s Loughborough Performance Centre. There, they participated in workshops led by athletes from the World Class Programme Ben Dijkstra and Olivia Mathias and a coached run session with  Triathlete coaching legend, Rick Velati, performance coach for British Triathlon.

What was said?

Emily Conrad-Pickles, Head of Marketing at Yellow Jersey, said:

“To compete in GB colours and represent your age group at races all over the world is such an honour for athletes and we look forward to working with our six ambassadors to not just inspire more triathletes to try and qualify for Age Group racing, but encourage more people to give swim, bike, run a go.”

“The competition was immense for these places so well done to everyone selected and we’re super excited to work with the athletes, British Triathlon and partners to champion and showcase triathlon throughout 2023, and beyond.”

Andy Salmon, British Triathlon CEO, said:

“Every year, thousands of athletes represent the Great Britain Age-Group Team and it’s always an incredibly proud moment to see so many athletes wearing the GB Age-Group Team tri suit and enjoying so much success.”

“We were overwhelmed by the number and high standard of applicants, so we’re delighted to welcome the six British Triathlon Age-Group Ambassadors supported by Yellow Jersey at the start of what promises to be a really exciting year for them and the wider Age-Group Team.

“None of this would be possible without the support of Yellow Jersey and our partners in helping to make this happen. We’re looking forward to working with all six athletes as they progress and share their journeys throughout 2023, with the aim of raising the profile of the Age-Group Team and engaging more members to try and qualify for the team.”


From everyone at Yellow Jersey, Congratulations on being selected. We hope you have a solid block of training and a great year of racing ahead of you. We are really looking forward to working with you all and sharing your progress throughout the year! Don’t forget, all British Triathlon Home Nation members can enjoy a range of discounts through Yellow Jersey including up to £75 off annual bicycle insurance policies and up to 15% off all other policies, with GB Age-Group Team members receiving the highest offers available. To access these discounts, please login to your British Triathlon account.





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