I wasn’t given the choice as to whether or not I wanted to get into cycling. My family bike shop (Leedham’s Leicester) was founded in the 1850’s, and to avoid bringing dishonour to my ancestors, took up the two wheels out of reluctant duty. That said I do head out for the odd spin and know rather a lot about bikes.
I take care of YJ’s digital marketing among other things. Ever noticed those ads that seem to follow you round the internet and all over Facebook? Yep, I’m that guy.
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